![]() What penalties could businesses face if the Attorney General brings an action against them for violating the CCPA? One commentator has speculated that politics may play a role in enforcement, while another has noted that, in the past, the Attorney General’s office has targeted only the most serious offenders with the most potential liability. It is currently unclear how aggressive the Attorney General’s office will be in enforcing the CCPA, especially during the period immediately after the Act goes into effect. We explore what it means to cure a violation below. ![]() Before the Attorney General’s office can bring an action for a violation of the Act, it must give a business 30 days’ notice to cure the alleged violation. This includes both intentional and unintentional violations. The Attorney General can bring an action against a business for any violation of the Act. When can the Attorney General bring an action against a business? Enforcement of the Act by the California Attorney General We are expecting the first draft of these regulations in October 2019. The Act also requires the Attorney General to seek input from the public and establish rules and procedures “to further the purposes” of the sections of the Act providing for these causes of action by July 1, 2020.
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